The One Punch can Kill™ is the original anti violence awareness campaign that originated in 2007 after the murder of Queensland teenager Matthew Stanley. The campaign targeted the rising level of youth violence through a series of advertisements. Four bus advertisements presented messages related to consequences of committing an assault. An advertisement featuring Sophie Halipilias presented the perspective and message from a victim’s mother. The ad was aired and played in movie cinemas across Queensland.
In 2010 the Queensland Police Service handed the management of the campaign to the Queensland Homicide Victims’ Support Group. Since this time the One Punch Can Kill™ campaign has developed an interactive multimedia education program for high school students, sporting clubs and community organisations. The program is designed as a crime preventative measure to reduce levels of youth violence by educating Queensland youth on 3 focus areas
- Health: harm associated with drug and alcohol use
- Justice: Queensland criminal justice system
- Social behaviours: Use of social media and peer behaviours
The One Punch Can Kill™ campaign continues to build vital partnerships with business, sporting organisations, the media and government to deliver the One Punch Can Kill™ message across Queensland. The new One Punch Can Kill™ campaign is developing a new website, school fight advertisement, educational and teaching resources for high school students across Australia. The new One Punch Can Kill™ social media campaign is designed to address the use of social media by youth in the promotion and publication of violence.
OPCK Bus Advertising
OPCK TV Commercials