One Punch Can Kill engages young people in society through education, social media and public events, developing a greater awareness of the consequences and the social skills of young people to reduce the harm of risky and anti-social behaviour.
One Punch Can Kill recognises the importance education plays in the development of social awareness and behaviours of young people in Australia. The campaign delivers seminars in high schools and sporting clubs to develop a greater awareness and social capacity of young people to reduce the risk of harm from violent behaviour.
One Punch Can Kill supports the view that violence is a fundamentally a cultural product and accepted social behaviour in Australia. To create change in attitudes towards violence a number of other social behaviours need to be addressed. These include the responsible consumption of alcohol, the misuse of drugs and illegal substances, publishing of violence, social acceptance and promotion of violent macho behaviours.
One Punch Can Kill understands to communicate effectively with Australian youth a strong voice and presence on social media is required to effectively engage and communicate with young people. Our programs develop key communication strategies that are published online and across social media platforms to engage, inform and improve the social behaviour of young people in Australia.
One Punch Can Kill is a crime preventive program that recognises the significant role peer influence plays in the shaping of social practices and cultural beliefs of Australia’s young people. To reduce the risk of harm from violence and physical assault, One Punch Can Kill is actively building and publishing targeted anti violence messages that gain traction and the attention of young people.
One Punch Can Kill supports the research and findings of Dr Anne Fox ion nighttime economies and entertainment precincts and the inherent social and cultural risks associated in such environments. One Punch Can Kill is informed by the National Crime Prevention Framework in its approach and design of communication strategies and campaigns. QPS annual statistics are reviewed to identify demographics of young people in Queensland at risk of harm or harming others. OPCK also seeks the perspectives of other academics in similar or associated fields of work related to the behaviours and actions of young people.
Aim: The aim of One Punch Can Kill is to inform and improve the social behaviours and cultural beliefs of young people to;
- Reduce anti-social behaviour
- Reduce risky behaviour
- Reduce violent behaviour
- Reduce the publication of violent behaviour
- Reduce the publication of risky behaviour
- Reduce harm to young people
OPCK achieves its aims by informing and improving the social behaviours and cultural attitudes towards violence.